Japanese dating practices
The country is in the middle of something of a sex crisis.Its birthrate is among the lowest on earth, and the number of marriages is in decline.
Given Japan’s dating and demographic crisis, why the squeamishness about meeting in cyberspace?
“Why have Japanese young people stopped having sex? In New York City, where I live, meeting potential partners digitally is normal: one in five American relationships today begin online, as Fast Company contributor Dan Slater reports in his book Love in the Time of Algorithms.
Few uncoupled twentysomethings in New York haven’t at least tried a dating site, whether they’re searching for serious relationships or quick hookups.
In the late ’90s, Catfish-style frauds metastasized at a corporate scale: whole “online dating” offices were set up, staffed by employees of both genders (known as sakura, or cherry blossoms) who played the part of fake women.
Sakura kept multiple cell phones and email accounts.
To understand Japanese dating sites, the first thing you need to realize is that many don’t seem like dating sites at all.